The cost of Google advertising is about to rise; one more reason to focus on SEO

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The Mountain View giant is about to pass on the cost of the UK Digital Service Tax (DST) to advertisers. Today, the company sent an email to inform its customers that a 2% increase in the bill will be applied for advertising made across the Channel.

Cost will go up also for the ads published in Austria and Turkey. There will be a 5% increase, to pass on some new “digital taxes” to advertisers.

Advertising allows immediate visibility and peak traffic for your website, but it is not always sustainable in the long term. And when you stop advertising, if you are not organically positioned, your site often literally disappears from the web.

For this reason, the increase in the cost of advertising can only remind us of the importance of an SEO investment. With an adequate positioning strategy, you will get a natural and continuous traffic and you will be less dependent on advertising: every click obtained organically, or through a link in the Google search results, will be a paid click saved.

Google users make over 3.5 billion searches every day. The companies that appear at the top of the SERP (the results page) are those that share more than 50% of the traffic:

Click-through rate vs SERP position

An SEO strategy is a great complement to Pay Per Click advertising. As the cost of advertising in the UK will rise soon, and there are grounds for the increase to also affect other target countries for your advertising, now is the right time to review your Google ranking and set your SEO goals.

How is your company’s website positioned? For which keywords would you like to be on the first page on Google to be found by your next customers?

If you are interested in learning how to scale the SERP and gain visibility and organic traffic, contact us for advice.

Joomla SEO, time for the new URLs!

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We’re writing this soon after the release of version 3.8 of the powerful Joomla [tipso tip=”Content Management System”]CMS[/tipso]. Joomla 3.8 carries a new feature which is especially interesting for [tipso tip=”Search Engine Optimization”]SEO[/tipso] purposes: a new structure for your web pages addresses, the so-called [tipso=”Uniform Resource Locator”]URL[/tipso], which will be more meaningful to both people and search engines.

Joomla already had some [tipso tip=”Search Engine Friendly”] SEF[/tipso] features, but native SEO features are not enough for advanced SEO and needed to be integrated via additional software (components and extensions), like sh404SEF or MijoSEF.

SEOs have long waited for a better URLs control with Joomla: they often preferred to use WordPress, in order to have greater flexibility  in this regard.

To better understand the possibilities offered by the last update for Joomla, we take a sample URL generated by the previous versions of Joomla:

https://www.deltamatica.it/category/123-my-article

where 123 is the content (article) ID code.

With the new routing system, we are able to get the following simplified address:

https://www.deltamatica.it/category/my-article

How to activate the new Joomla URLs: Read more

GMail to support responsive design email later this month

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Google announced on its Official Blog for Developers that soon (by September) will support responsive design on GMail and Inbox.

Many designers have long since created e-mail templates with the ‘responsive’ technique (with which almost all modern web sites are made) to allow optimized viewing of the screen of the device they are read on (PC, tablet, email, etc.).

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Text readability indexes to optimize your site

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The reading ease of your site greatly influences the users’ experience and can make a difference between a successful and a site that simply does not “work”.

The overall reading ease is not only about the typographical features of the text, which must have adequate size and form (legibility), but also about how words, phrases and paragraphs are readily recognizable (readibility).

In order to optimize your site readability, how can you objectively evaluate your texts objectively?

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Non just Likes: Facebook “Reactions” are coming

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According to Facebook’s Chief Product Officer Chris Cox, facebook users will soon be able to overcome the “Like” button limit and express themselves by clicking new emojis. The so-called “Reactions” are in beta test on Zuckerberg’s platform since the beginning of October 2015 and will soon arrive in Italy. Reactions are an extension of the Like button, by which you can express love, joy, satisfaction, amazement, sadness, or anger. You can only send one reaction, as it was for the “like”. For example, you will not be able to send both your “love” and “like”, but you will have to choose one of the two.

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